CCR/ Music video

 1. How does your product use or challenge conventions AND how does it represent social groups or issues? My music videos product includes a type of genre known as pop. Which uses a song convention. My music video also includes a theme that ties in with the pop songs. For example, the theme of our music video is overcoming heartbreak using a love story between two firefighters. Played by Connor and Marissa Modafferi. By telling the story of a love between two coworkers as she got cheated on and had to find happiness through her job. The music video also included costumes that help accurately show the characters' life which also use a convention. For example, the firefighter gear and the boots that were shown. We used multiple different angles to shoot these scenes. For example, there is a scene on the stairs of an over the shoulder as Connor reaches for his phone and Mackena's contact name with a heart can be seen. Now the conventions that my music video does challenge would be different relationship toxicity. As you go on throughout the story you can see the ups and downs of Connor and Marissa's relationship which truly shows how sad or depressing real life relationships can be. Also, in pop song music videos the characters always lip sync to the song. But in our music video the characters don't. And we challenged that to tell a story. The actions in the video speak way louder than the words if we were to use any. We also challenged the different types of social classes. Marissa and Connor represent the working class. And their story just goes to show how hard it is to balance work life and personal life. Compared to Mackena who could have been a higher class as she was not seen working at all.

2.How does your product engage with audiences AND how would it be distributed as a real media text?  My music videos product engages with the audience by telling a story that maybe some people can relate too. But having this story can attract so many people who may have a similar one to relate too. And having this inclusivity can really help a lot of people out and make them know that they are not alone. Another way we engaged the audience was by showing them what a fire station looks like. As many people probably haven't been inside one. And most people don't know the true life of a firefighter. So, showing the lounge room and the bedrooms and the trucks pulling out informs our audience of the life of a firefighter! The video would be distributed through popular social media apps such as Instagram or Tik Tok. And since I'm still in high school I know a majority of people will see it on these apps rather than Facebook which is used by a little bit of an older audience. So, I would definitely post it on one of those two but the main one I think would be on YouTube on the YouTube shorts. Because it catches the audience's attention with just a snippet of the video so when the person watches it, they would have to click on the link to watch the full video if they were interested too. Therefore, I would definitely put the video online to attract the specific crowds that we are trying to reach. 

3. How did your production skills develop throughout this project? My production skills have grown a tremendous amount since starting this project. Before I started the music video, I had no knowledge on what it was like filming or editing anything. But this whole experience really opened up a whole new side that I'm learning. Like when I started with my group's storyboard, I wasn't sure how the final product was going to turn out at all. But as I started writing more and more of my production blogs and I started the filming process, everything came to life and made sense. I also learned how to film as I did step in and film parts that we wanted redone if Riley and Peyton were not available to do it. It's a lot more fast paced than I thought. It taught me to focus and stay on track as you couldn't be a second off or else you would have to refilm. I also learned how to edit. Even though Peyton did most of the editing, for some videos we had to shorten up the content. So, I learned how to do that. So overall me walking into this project I didn't know how to do anything. But walking out I realized that I learned a lot more than I thought I did. And I'm definitely going to bring these new skills with me to my next project. And use them to the best of my abilities. 

4.How did you integrate technologies – software, hardware and online – in this project? In this music video, the main sources of technology used were our iPhones and computers. We also used an app called Cap Cut which allowed us to do all of our editing on. I had used Cap Cut on my last project, so I knew just how to work the app in case Peyton needed help with the editing process. So, for our scenes when it came to filming, we used an iPhone. Using an iPhone allowed us to zoom in and out and get clear shots. Another software we used was an app called Canva. And Canva allowed us to create our storyboard. We searched up pictures that we could use and incorporated them into the storyboard with the given examples the app gives you. You can also create your own layout. But the app provides a general one which is the one we used and just added a few more boxes. We also used one more item. And that was a word document on a computer. Which helped us write all of our blogs and plan out which scenes come first. And it helped us all communicate when we were in person by creating a document that all of us could type on. So that way we were all connected, and we had all the information we needed to complete it.  Using all of these software's gave us everything we needed in order to make this project great! 

CCR/ Music video - Google Docs